Research shows that it takes only 7 seconds for us to judge another person when we first met them. Now you could say the same thing about a house. You walk into the door and the first thing you’ll do is breathe! Yes, you breathe and take in the smell of the house and you decide if you like the smell or not. This is the first judgment of many that you make within seconds of stepping in to a home. Then you start looking for the interior; is the place clean? Is the furniture in good shape? Your brain is already running on overdrive taking in all these new impressions and forming an opinion about the property and most likely about you!
When you decide to sell your home, staging is a strategic marketing tool to show your property in its best possible light. You can start by tidying up, fixing cracks in the walls, polishing your floors, removing unnecessary furniture and getting rid of clutter around the house. A room with minimum, but well placed items is visually more appealing. Professional home stagers can help you make a difference without the emotional attachment to your furniture and can create an atmosphere that appeals to your buyers instantly. Home stagers keep warehouses with all sorts of furniture, carpets, artwork and other decorative items that will make your home appeal to a broad range of tastes. According to the Staging Real Estate Association, professionally staged homes spend 73% less time on the market and sell at a higher premium.
Buying or selling a house is one of the biggest investments anyone could make and it pays off for both sides if it’s done right. Home staging costs between $2,500- $5,000 and will on average add between six-14 per cent to your asking price. Put yourself into the buyers shoes and imagine a house that is decluttered, updated and nicely decorated and another house in the same location that doesn’t offer any of it, which house do you think has a better chance of selling?
Remember; you never get a second chance at a first impression.